The Bidgley Power Foundation

Coca-Cola Zero ParkLives is a partnership between Coca-Cola Great Britain and local authorities to deliver a dedicated programme of fun, free activities in the heart of local communities – the parks.

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All the Coca-Cola Zero ParkLives activities are designed to get people physically active, but in a fun way that suits their lifestyle. The emphasis is on activity, rather than sports, and is for people of all ages and fitness levels. In a real example of public-private collaboration, Coca-Cola Great Britain has worked closely with each local authority to put on the kinds of activities that most appeal to people in their local area, from Zumba to tai chi to hula-hooping and table tennis.